“Tijuana wasn’t crowded, just that there were no apartments.” Through a friendship with Gov. Herrera moved to Tijuana in 1929 from Mexicali, where he had spent five successful years managing the Union Oil Co. One day I walked in there and he said, ‘Danny, look around.
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“The Mexican bartender at the Tail of the Cock in Los Angeles was a friend, and I told him how to make it. Word of Herrera’s savory creation spread rapidly as friends learned about it at Rancho La Gloria and began asking for it in San Diego and Los Angeles and in other Mexican bars. “Cointreau or Triple Sec take the astringency and bitterness out of the lemon,” he said. Lemon juice must always be fresh, not canned. The only “official” tequila for a margarita is white, Herrera said, not dark, although Triple Sec may be substituted for Cointreau. “A lot of people don’t believe me, because the drink is so well known now.
Danny figured that the drink might stick around awhile, and so he gave it a name: “ margarita, " after Marjorie.Īs Cinco de Mayo approaches, many will be reminded again that the drink stuck. He poured some of the potion into the glass for Marjorie. Then Herrera selected a small glass with a short stem, wet the rim with fresh lemon juice, and dipped the rim into salt. Herrera mixed them, added shaved ice, and shook the container. One day the experiment became three parts white tequila, two parts Cointreau, one part fresh lemon juice. But she couldn’t take it straight, or even with the lemon and the salt. She was allergic to everything except tequila. She was staying in San Diego, and she went to Ensenada every day during negotiations to purchase the hotel. “She was a beautiful woman,” Herrera said, “around 28 or 30 years old. Many of her friends south of the border called her Margarita, and Margarita de la Planta, for she was divorced from a New York millionaire named Phil Plant. So she was spending a lot of time in Mexico, which she loved, and she had what Mexicans called simpatia. In the mid-1940s, her project was to purchase the Hotel Rivera del Pacifico in Ensenada.
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Her name was Marjorie King, and she was a show girl and movie actress who had not done much acting and never would. She was a beauty, a brunette, “very good looking,” Danny Herrera will tell you.
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